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Your customers haven't changed. How they find you and choose you has.

We support small and medium-sized businesses along their customer's whole journey. We understand the business, design the strategy, carry it out and measure it.

Choose where to start

Make it profitable

  1. Make it profitableStrategy, advertising, data and KPIs: knowing what works and no longer wasting money.

Winning customers keeps getting harder. And the way it's done has fallen behind.

  • There's a method, but it's outdated

    What worked three years ago no longer delivers the same results.

  • You try whatever seems to work

    Ads, social media, a new website… without knowing what brings customers in.

  • The business isn't growing as it should

    Leads get lost and customers don't always come back.

AI has changed how customers find you and how they choose you. And faster every day.

  • They ask an AI

    ChatGPT, Gemini or Perplexity recommend businesses. Many websites don't show up in their answers.

  • They message at any time

    On WhatsApp, at night or on the weekend, and they expect an instant reply.

  • Websites have aged

    A website from three years ago isn't built for how people search in 2026.

Your customers have already changed. Have you?

We work with you as part of your team.

We understand the business, its environment and its pain points. We design the strategy, carry it out and measure it in customers, sales and repeat visits.

We think like consultants. We work as part of your team.

What sets us apart

  • We understand your business first

    Then we choose the tools. We measure customers, sales and repeat visits, not just clicks.

  • We don't recommend: we do

    Strategy, execution and our own technology in one pair of hands.

  • Big-brand experience, tailored to you

    Work for Mahou, Nestlé or Diageo, applied to a business like yours.

  • We work for you, not for your competitors.

    One client per sector and area. We don't understand work without ethics.

  • It doesn't end when we launch it.

    We measure what works, fix what doesn't and keep working so your business grows.

We're with you along your customer's whole journey. You choose where to start.

Be on their mind

Useful content and experiences that make people remember you.

With
  • Communication
  • Content
  • AI experiences
See the case
Make it profitable

Strategy, advertising, data and KPIs: knowing what works and no longer wasting money.

Real cases, one per goal.

Technology with judgment

AI doesn't replace experience. It amplifies it.

Technology moves fast. But knowing where to apply it, which problem to solve and how to turn it into results still takes experience and judgment.

At Phygitalbond we combine decades of business know-how with artificial intelligence, our own technology and the ability to execute.

  1. 01

    Experience

    We spot where there's a real opportunity to improve.

  2. 02

    Intelligence

    We apply AI and automation where they can multiply what we're able to do.

  3. 03

    Execution

    We build, implement and measure solutions that work in the real business.

They have trusted us

Major brands, chains and local retail networks, in Spain and Latin America.

  • Mahou San Miguel
  • Nestlé
  • Diageo
  • Heineken
  • Cervezas Alhambra
  • Escudo
  • Alicorp
  • Grasco
  • Restalia
  • Ramen Kagura
  • Cartavio
  • Pamplona-Iruña Casco Antiguo
  • Cámara de Comercio de Cáceres
  • EUP

More than 50 years of craft, at your business's service.

  • Miguel Oscáriz

    Miguel Oscáriz

    Partner & Business Advisor

    Ran agencies (JWT, Euro RSCG) and led brand strategy at Danone. Brands such as BBVA, AB InBev, Iberdrola, Ford, Unilever, Nestlé and Burger King.

  • David Gutiérrez

    David Gutiérrez

    Partner & Business Architect

    Pioneer in digital signatures, premium SMS, QR, apps, digital coupons, OCR and gamification. Platforms for Vodafone, Telefónica, Nestlé, Heineken, Coca-Cola, P&G and 7-Eleven.

How we work

  1. Diagnosis

    No obligation. How customers find you, choose you and buy from you.

  2. Plan

    Business goal, priorities and timeline.

  3. Build

    Website, app, AI agents, promotions, campaigns.

  4. Ongoing support

    We measure, adjust and review the results with you every month.

Frequently asked questions

How is a marketing consultancy different from an agency?

An agency usually handles one specific piece: a campaign, social media or a website. A marketing consultancy starts earlier, by understanding your business, its environment and its pain points, and connects all those pieces with a strategy.

With us you don't have a different supplier for each thing: we design the strategy with you, carry it out and measure what it's bringing to the business, in customers, sales and repeat visits.

We work as part of your team, with business experience, our own technology and the ability to put ideas into practice.

How much does a marketing consultancy cost?

It depends on what your business needs and on the work we take on. We start by understanding your situation, your goals and your priorities so we can propose a specific scope and budget.

We can work by project (a website, an app or a CRM implementation) and through a monthly fee with which we support you on an ongoing basis. Both can be combined. The proposal makes clear what we'll do, what's included and what it costs.

How can a local business get more customers?

By working on the whole customer journey: being on their mind, being found, getting an answer, making the sale and bringing them back.

First we identify where the opportunities are. You may need more visibility on Google and with AI assistants, a clearer explanation of what you offer, answers to questions outside opening hours or follow-up with people who have already shown interest. Or the biggest opportunity may be getting your current customers to come back more often.

From there we combine communication, SEO and GEO, AI agents, sales follow-up and loyalty, depending on what your business needs.

How do you show up in ChatGPT and on Google?

We work on SEO to improve your presence in search engines and on GEO (generative engine optimization) so that assistants such as ChatGPT, Gemini or Perplexity can find, interpret and use your business's information.

We prepare the website with clear content, technical structure, structured data and Markdown versions that make it easier for AI to read. We also add resources such as llms.txt and review crawler access. We don't just think of a website a person can visit, but also of a website ready for AI agents to consult and use.

The goal is to improve your chances of showing up when someone looks for what you offer. The final choice of results and recommendations is up to each platform.

Can an AI answer my business's WhatsApp around the clock?

Yes. We connect your WhatsApp Business to AI agents that respond with your business's information, ask the questions needed to understand each request and carry out the tasks they're set up for, such as qualifying a contact or booking an appointment in the diary.

You can keep replying from your phone and decide when you step in. With the CRM connected, conversations, collected details and pending tasks stay organized so service carries on and no opportunity gets lost.

How do you build customer loyalty in a restaurant, a gym or a shop?

By giving customers reasons to come back and making it easy to take part. We design programs that can reward purchase frequency or spending, with points, coupons and rewards adapted to the business.

For example, you can reward someone who comes five times and spends a minimum on each visit, or someone who builds up a certain amount in purchases. You decide the conditions and the reward; the platform tracks progress and delivers the reward automatically once they're met.

It can be done with your own app, as with Ramen Kagura, or with other solutions that work from the phone. We choose the approach based on your customers, your goals and the way you work.

Do you offer exclusivity by sector and area?

Yes. In consulting and ongoing support engagements we work with exclusivity by sector and area. We agree on that scope at the start and keep it for as long as the relationship continues.

It's a way of committing to your business: what we learn working with you, we don't apply to the competitor across the street. The terms are set out in the proposal; they don't automatically extend to any one-off project.

What is a marketing diagnosis and how is it done?

It means looking at your business through your customer's eyes and comparing that with what's happening on the inside: how they find you, how they choose you, how they buy from you and which opportunities are being lost.

We review your offer, your website, your presence on Google and with AI assistants, how you handle and follow up on contacts and what you do to bring customers back. We connect it with your goals and the data available.

The diagnosis helps set priorities and decide what to do first. You can request it with the form and we'll explain the scope and next steps, with no obligation to hire the implementation.

Let us run a diagnosis, no obligation.

How customers find you, how they choose you and how they buy from you. And what you're leaving behind along the way.

What worries you most?

Tick as many stations as you like. If you're not sure, that's what the diagnosis is for.

We reply within one working day. Your details are only used to answer you.