Give them a reason to come back.
Simple games customers open on their phone: they play, win something and come back for the next round. You know who plays and who returns.
Instant win
Tap and find out if you've won.
Coming back depends on having a reason.
More visits
Challenges and prizes that ask for a return: tomorrow's round, the missing stamp, this week's prize.
More data
To play, customers sign up. You know who they are, when they come and what interests them.
A brand people remember
A fun moment with your brand is remembered longer than a poster.
How it works
We choose the mechanic
Depending on what you're after: more frequent visits, higher spend or bringing someone along.
The customer plays
On their phone, from a QR code in store, a receipt or your app. Nothing to download.
A prize and the next visit
Every round ends in a prize or a reason to come back. And we measure it.
Mechanics that work
Instant win
You know straight away if you've won. Ideal for a first trial.
Prize wheels and codes
A code on the receipt or the pack earns a spin.
Stamps and points
Every visit counts; complete the card, get the prize.
Challenges and leaderboards
Purchase challenges and rankings for your most loyal customers.
Games of skill
So the game lasts longer than a single tap.
Games to share
Group mechanics to play with friends and bring someone new.
Which businesses it suits
Restaurants
The round played at the table and cashed in on the next visit.
Retail
A purchase challenge that brings people back before the month is out.
Local retail networks
A city-wide game that takes residents from shop to shop.
Brands
Instant win on the pack: whoever buys, plays.
Where we've used it
- Bring them back
Ramen Kagura
A restaurant chain. Its own app with points, coupons and games so its customers come back.
- Digital strategy: annual action plan, pricing, website, SEO and SEM.
- Its own app: points, coupons, messages and QR.
- Acquisition and loyalty promotions, such as «Find the golden Butachán».
- Communication: social media, content and street marketing.
- Make the sale
Alhambra La Ruta de la Tapa
A unique QR code in every bar that turns the visit into a product trial, with an instant prize.
- Unique QR codes with an instant win: a free beer on the spot.
- A trip raffled among all participants.
- Customer database and prize control.
- Restaurants and social media: trial of a new format.
The game is the means. Bringing them back is the goal.
We use it inside a loyalty plan, alongside the app, points and messages. First we see why your customers don't come back; then we decide what to play.
Frequently asked questions
What is gamification in marketing and what is it for?
It means using games and participation mechanics to reach a marketing goal: getting someone to discover your brand, leave their details, answer a survey, try a product, buy or come back.
The game gives customers a reason to take part and lets you build in actions that, on their own, would be less appealing. For example, completing a survey to unlock a game, taking on a challenge after a purchase or discovering a prize when scanning a pack.
We design the experience around what you want to achieve and measure both participation and the actions it drives.
Which games can you build for a brand or a promotion?
From prize wheels and instant wins to games of skill, memory, quizzes, scavenger hunts, challenges and competitions between participants. Also community experiences, collaborative challenges or personalized AI games, with stories and content adapted to the brand.
We can combine several mechanics: a survey that unlocks a game, a code on the pack that opens a challenge or a validated purchase that enters you for a prize.
AI widens the possibilities for creating tailored experiences. The choice depends on the audience, the context and the campaign goal: collecting data, learning preferences, driving engagement or encouraging purchases and repeat visits.
Do people need to download an app to take part?
No. We can build games that run directly in the phone's browser, reachable from a QR code, a link, a website or a social media campaign.
We can also integrate them into your website or your loyalty app and connect them with other actions: sign-ups, surveys, coupons or purchase validation. That way the game is part of the campaign's complete experience.
Before the game, the diagnosis.
No obligation. We look at how customers find you, choose you, buy from you and why they come back, or why they don't.