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Your area's shops, on their neighbors' phones. And a reason to come back.

An app for local retail that brings together offers, coupons and a loyalty program for shopping at the area's stores. Each shop creates its own coupons and redeems them at the counter from its own app.

For retailers' associations, chambers of commerce, city councils and chains with a network of stores.

The app, in action

Good for neighbors. Good for shops.

One app, two reasons to use it.

For neighbors

  • Quick to download and easy to use without instructions.
  • A loyalty program that rewards shopping locally.
  • New products and special offers from nearby shops.
  • The city's events guide, in the same app.

For shops

  • A boost to sales, with offers that reach people who live nearby.
  • More people through the door: coupons are redeemed at the counter.
  • A better customer database, showing who redeems what.
  • Customers who come back, thanks to the loyalty program.

How it works

  1. Browse the coupons

    The app shows the offers from the area's shops.

  2. Pick the ones they like

    They choose what interests them, shop by shop.

  3. Save them

    The coupons stay in their account, ready for their next visit.

  4. Redeem them in store

    They show a temporary code, valid for a few minutes, and a barcode. The shop redeems it from its app.

One app, four parts

All with the same account: neighbors sign up once and find everything in one place.

  • Offers and coupons

    The area's shared shop window: every shop's offers, ready to save.

  • Loyalty program

    Rewards people who keep shopping in the area.

  • The shop's app

    Each shop creates its coupons and redeems them at the counter.

  • City events guide

    What's happening in the area, next to its shops.

Who it's for

  • Retailers' associations

    A shared app for the shops of a street, a neighborhood or an old town.

  • Chambers of commerce

    A program to bring small local shops online.

  • City councils

    Bring an area's shops to life with offers redeemed in its stores.

  • Chains with a store network

    Shared coupons and loyalty, redeemed at every point of sale.

Where we've done it

Pamplona-Iruña Casco Antiguo association

Pamplona Marketplace: the area's shops, in one app.

  • The goal: bring the area's shops online.
  • One app for neighbors and another, Open Market Comercios, for each shop to create and redeem its coupons.
  • Launched with a press conference, leaflets and stickers in shop windows.
  • Promoted with TV adverts and on social media.

The same model is running in several cities in Spain and Latin America, such as Cáceres, with the Chamber of Commerce, and Vizcaya, with EUP.

An app alone doesn't fill a street.

The app is the tool. What brings people in is the plan: what's offered, how it's launched, how it's told and what's measured. It works at two stations of the customer journey.

  • Bring them backMore repeat visits and more loyalty.
  • Make the salePromotions that turn interest into sales.

Frequently asked questions

How do you bring local retail to life?

By creating a shared initiative that gives residents reasons to shop at the businesses in their area and come back more often.

Our solution brings the participating shops' offers together in a marketplace and lets you run campaigns that reward spending or repeat purchases. Each campaign sets the conditions and the reward; the platform tracks progress and fulfills the promotion automatically.

That way the shops take part in a joint campaign with shared visibility, while keeping control of their campaigns' conditions and rewards.

Who can lead a local retail network initiative, and how do shops join?

These initiatives usually come from merchant associations, chambers of commerce, city councils or other groups that want to bring an area to life.

A shared space is created for the project and the participating businesses join it. Their offers sit together in the same marketplace, so residents can discover which shops have signed up and which promotions are available.

Shops join through the organization leading the initiative. From there, they set up their campaigns within the project's framework and can follow how they perform.

What is the Phygitalbond local retail marketplace?

It's a shared digital space where an initiative's shops and their offers sit together. It lets residents discover businesses, check promotions and access their loyalty programs from their phone.

Its purpose is to encourage purchases at the participating businesses. The sale and the payment take place in the shop; the platform handles the promotions, the stamp records and the rewards.

How does it help small shops go digital?

It lets them take part in digital campaigns and manage their loyalty programs without having to build their own platform.

The shop defines what it wants to reward, the conditions the customer has to meet and the reward they'll receive. The platform tracks each participant's progress and generates the reward when it's due.

Besides gaining visibility in the initiative's marketplace, the shop gets information on its campaigns' activity and stays in control of what it offers.

How do you set up a loyalty campaign?

You choose whether to reward purchase frequency or spending. Then you define the conditions: how many visits with a purchase the customer has to make, the minimum they have to spend or how much spending they have to build up, and what reward they'll get when they reach the goal.

Once it's set up and running, the platform records valid purchases, updates progress and generates the reward when the conditions are met. You don't have to keep count for each customer or work out by hand when the reward is due.

The management is automated, but you stay in control: you decide the mechanics and the reward and can check how the campaign is performing.

What's the difference between rewarding purchase frequency and rewarding spending?

A frequency campaign rewards the customer for coming back to buy several times. For example: each time they come in and spend at least 10 euros, they get a stamp. When they complete five valid visits, they get the reward. A 50 euro purchase in a single visit counts as one stamp, because the goal is for them to come back five times.

A spending campaign rewards the amount purchased. For example: for every 10 euros spent, they get a stamp. Once they reach 50 euros, they complete the five stamps and get the reward, even if they spent it all in one purchase.

In both cases there's a purchase. The difference is what you want to encourage: that the customer comes in more often or that they reach a certain level of spending.

How are purchases verified and rewards delivered?

The shop checks it itself, on the spot and in store: its authorized staff scan the customer's code and verify that the conditions the shop set are met. From there, the platform records the stamp or the progress that applies under the chosen mechanics.

When the customer reaches the goal, the planned reward or coupon is generated automatically. The shop can check the activity and control how rewards are redeemed, without having to track each participant by hand.

How are the shops in your area doing? Start with the diagnosis.

We look at what the area has, what it's missing and where to start. Then, if it makes sense, the app.

What worries you most?

Tick as many stations as you like. If you're not sure, that's what the diagnosis is for.

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