Pamplona-Iruña Casco Antiguo association
Pamplona Marketplace: the area's shops, in one app.
- The goal: bring the area's shops online.
- One app for neighbors and another, Open Market Comercios, for each shop to create and redeem its coupons.
- Launched with a press conference, leaflets and stickers in shop windows.
- Promoted with TV adverts and on social media.
The same model is running in several cities in Spain and Latin America, such as Cáceres, with the Chamber of Commerce, and Vizcaya, with EUP.


