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Always an answer. AI agents and a CRM built for you.

Your customers message you on WhatsApp at eleven at night and on Sundays. An AI agent replies straight away, understands what they want and books them in. And a CRM built for your business makes sure no contact is forgotten.

AI agents that answer on WhatsApp at any hour.

It isn't an auto-reply. It understands the question, asks what you would ask and leaves the work done in your diary and your CRM.

  • They reply 24 hours a day

    At night, on weekends and on holidays. Every message gets an instant reply.

  • They say they are an AI

    From the very first message. People know who they're talking to.

  • They qualify every contact

    They ask what your team would ask to know whether there's a real opportunity and how big it is.

  • They sort each conversation

    Sales, viewings, after-sales or someone who wants to sell: every conversation reaches the right person.

  • They book the appointment

    They offer real free slots in the diary and leave the appointment confirmed, with no back-and-forth calls.

ExampleA message sent at 23:47, from station to station, all the way to the appointment.
  1. They write23:47

    Hi, I saw the three-bedroom apartment. Could I view it this week?

  2. It replies and says it's an AI

    Hi! I'm the agency's virtual assistant, an artificial intelligence. Are you looking to live in it or to invest?

  3. It qualifies

    To live in. My mortgage is already pre-approved.

    Great. Would you also like to sell your current home?

    No, we rent.

  4. It sorts

    • Sales
    • Viewings
    • After-sales
    • Wants to sell
  5. It books the viewing

    I have Thursday at 18:00 or Friday at 10:30. Which suits you best?

    Thursday.

    Done: Thursday at 18:00. I'll send it to your calendar.

  6. It's in the CRM

    Source
    WhatsApp
    Stage
    Viewing booked
    Tomorrow's task
    Confirm Thursday's viewing

Custom CRM, B2B and B2C, on a single engine.

We build it around the way you sell, not the other way round. The engine is the same for a sales team selling to companies and for a business selling to consumers: what you see changes, not what works underneath.

  • Stage-based pipeline

    Every opportunity at its stage. Each morning you know where each one is and which is going cold.

  • Automatic daily tasks

    The CRM tells each salesperson what to do today: call, confirm, follow up. Nothing is forgotten.

  • Contacts added from the phone

    A new contact in seconds, also with a QR code at a trade fair or from their business card.

  • Permissions per salesperson

    Everyone sees their own; management sees everything.

  • Source of every contact

    WhatsApp, website, property portals, fairs or referrals: you know which channel brings customers and which only brings noise.

Three CRMs, one engine

A B2B sales team, a training school and a real estate agency. Each with its own screens and its own pipeline.

Portfolio, tasks, chat and new leads from the phone, even from a QR code at a trade fair. Every morning the funnel shows where each opportunity stands.

Cuadro de mando de un CRM B2B con embudo de conversión
Alta de un cliente nuevo desde el móvil

Real screens with sample data

The case: Vertical Grup.

Real estate and lawyers. AI assistants that handle every contact and book the viewing in its own CRM's diary.

  • Its own CRM, built to measure: each salesperson's diary, listings and portal alerts read automatically, and records connected to the website.
  • Owner acquisition and qualification with AI: it spots who wants to sell and answers with a valuation and the buyers who match.
  • AI assistants that handle every conversation and book viewings in real slots in the diary.
  • A completely new website, fast and visible to Google and AI: SEO, GEO and versions of every page for AI agents.
See all cases
Home page of the new Vertical Grup website on desktopThe Vertical Grup website on mobile

Frequently asked questions

How does WhatsApp Business work with artificial intelligence?

We connect your WhatsApp Business to AI agents that reply at any hour with your business's information. Each agent has a job: answering questions, working out what the contact needs, collecting information, sorting the conversation or handling an appointment. They work together and are connected to your CRM so your team has the context and knows the next step.

The connection lets you keep using WhatsApp Business on your phone. You decide when the AI handles things and when you step in yourself: when you take over a conversation, the agents let you handle it. We set up with you when and how they come back in.

Can I still reply myself if I connect an AI to WhatsApp?

Yes. We use a connection called coexistence, which lets you work with AI agents and keep using WhatsApp Business on your phone, with the same number.

You can let the AI respond, step into a conversation yourself and hand it back afterwards. We define when automated replies pause, when they resume and which situations should go straight to a person. You stay in control of the conversation without having to answer every message yourself.

How much does a custom CRM cost?

It depends on how your business works and on what you need to connect and automate. It isn't just about the number of users: what matters is how you organize your customers, who makes each decision, what follow-up each opportunity needs and what information your team uses.

We start from our own engine and adapt it to your processes: sales stages, customer segmentation, permissions, channels, tasks and reminder alerts. That way the CRM helps everyone know what to do and makes sure no contact or commitment goes without follow-up.

Once that scope is defined, we prepare the implementation quote. If you also need consulting and ongoing support, we can combine it with a monthly fee.

What should a real estate CRM with AI include?

It should bring together owners, buyers, properties, conversations and viewings, and connect that information with each agent's daily work. Storing records isn't enough: it has to help spot opportunities, know who to call and remember what's pending.

AI agents can collect what buyers and owners need, answer questions, qualify contacts and handle viewings with the connected diary. The CRM organizes owners, tasks and alerts so service carries on smoothly and the team steps in where it adds the most value.

We adapt the processes to the way the agency works, from listing the property to following up on the deal.

How does a medical clinic use a CRM with WhatsApp?

By connecting WhatsApp conversations with the diary and the front desk's work. AI agents can answer questions about services, collect requests and handle appointments at any hour, following the clinic's criteria.

The CRM keeps the history of those requests, their status and pending tasks, with permissions so each person sees the information that applies to them. The team knows what has been handled, what needs follow-up and when to step in.

The clinic decides what the agents resolve, which matters go to a person and how automated replies alternate with the team's.

What's the difference between a B2B and a B2C CRM?

The difference lies in the business relationship each company needs to manage.

In B2B, the customer is a company. Inside it there may be several people with different needs and responsibilities: whoever uses the service, whoever evaluates it and whoever approves the purchase. The CRM has to link them, record the commitments made with each one and help the sales team coordinate meetings, proposals, decisions and follow-up. Personal involvement and reminder alerts adapt to that process.

In B2C, the relationship is organized around each consumer: their interests, questions, purchases, appointments and how often they come back. Segmentation, messages, automations and the right moments to step in all change.

It isn't simply a matter of volume or faster sales. That's why we adapt the CRM to how your company relates to its customers, instead of making you work with a standard process.

Let us run a diagnosis, no obligation.

How customers find you, how they choose you and how they buy from you. And what you're leaving behind along the way.

What worries you most?

Tick as many stations as you like. If you're not sure, that's what the diagnosis is for.

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