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We've done marketing for major brands. Now we support you with yours.

More than 50 years of craft across agencies, major brands and our own technology, at the service of small and medium-sized businesses.

From the big brand to your business.

Every stop is craft we now put at the service of a company like yours.

  1. Agencies

    A career at McCann, JWT and Euro RSCG, and brand strategy at Danone.

  2. Major brands

    Work for Mahou, Nestlé and Diageo.

    • Mahou San Miguel
    • Nestlé
    • Diageo
  3. Our own technology

    Platforms for QR codes, digital coupons, receipt validation and games, designed and run by us.

  4. Local retail

    Loyalty apps for networks of local shops.

    • Pamplona-Iruña Casco Antiguo
    • Cáceres Chamber of Commerce
    • EUP
  5. Your business

    All that craft in one pair of hands: we understand your business, design the strategy, carry it out and measure it with you.

Phygitalbond was founded in 2024, with the craft already in place.

It was born from an MBO, a buyout by its own management team, of Scanbuy Inc.'s business outside the United States.

More than 50 years of craft, at your business's service.

  • Miguel Oscáriz

    Miguel Oscáriz

    Partner & Business Advisor

    Ran agencies (JWT, Euro RSCG) and led brand strategy at Danone. Brands such as BBVA, AB InBev, Iberdrola, Ford, Unilever, Nestlé and Burger King.

  • David Gutiérrez

    David Gutiérrez

    Partner & Business Architect

    Pioneer in digital signatures, premium SMS, QR, apps, digital coupons, OCR and gamification. Platforms for Vodafone, Telefónica, Nestlé, Heineken, Coca-Cola, P&G and 7-Eleven.

Only one client per sector and area.

We work for you, not for your competitors. What we learn about your business doesn't go across the street.

  • We understand your business first

    Then we choose the tools. We measure customers, sales and repeat visits, not just clicks.

  • We don't recommend: we do

    Strategy, execution and our own technology in one pair of hands.

  • Big-brand experience, tailored to you

    Work for Mahou, Nestlé or Diageo, applied to a business like yours.

How we work

  1. Diagnosis

    No obligation. How customers find you, choose you and buy from you.

  2. Plan

    Business goal, priorities and timeline.

  3. Build

    Website, app, AI agents, promotions, campaigns.

  4. Ongoing support

    We measure, adjust and review the results with you every month.

Let us run a diagnosis, no obligation.

How customers find you, how they choose you and how they buy from you. And what you're leaving behind along the way.